{"id":138,"date":"2012-08-02T13:07:40","date_gmt":"2012-08-02T19:07:40","guid":{"rendered":"http:\/\/zenmagnets.com\/?p=138"},"modified":"2012-08-02T13:07:40","modified_gmt":"2012-08-02T19:07:40","slug":"re-your-letter-requesting-us-to-shut-down","status":"publish","type":"post","link":"https:\/\/zenmagnets.com\/testing2\/public-releases\/re-your-letter-requesting-us-to-shut-down\/","title":{"rendered":"8\/2012 RE: Your letter requesting us to shut down"},"content":{"rendered":"

\"\"<\/a>1687 points on reddit<\/a>. <\/span><\/p>\n

If you would like to help stop the magnet prohibition, please go to\u00a0<\/span>savemagnets.com.<\/span><\/a><\/span><\/h2>\n
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8\/1\/12<\/span><\/p>\n

RE: Your letter\u00a0<\/span>requesting us to shut down<\/span><\/a><\/span>.<\/span><\/p>\n

Dear CPSC,<\/span><\/p>\n

\u00a0It’s unusual for a response to the CPSC to be open and transparent to the world. But these are unusual circumstances indeed. Let me start by reminding the CPSC and the public:<\/span><\/p>\n

    \n
  1. 1. We have had exactly ZERO ingestion incidents; our magnets have never injured.<\/span><\/li>\n
  2. 2. We have never referred to our product as a toy, or marketed as such.<\/span><\/li>\n
  3. 3. We have never put our product on toy shelves, where kids can grab them and shove them in the faces of their parents.<\/span><\/li>\n<\/ol>\n

    <\/h1>\n

    Obviously we are being punished because children have regretfully misused our competitor’s magnets, which are similar in size and strength to ours. On 6\/25\/12, the CPSC Commissioners who have been in office for\u00a0<\/span>3 years<\/span><\/a><\/span>\u00a0decided they would launch an unusually harsh\u00a0<\/span>administrative complaint<\/span><\/a><\/span>\u00a0lawsuit against Buckyballs; an action that hasn’t been pulled out of the CPSC arsenal for 11 years. Of over 2 million sets of Buckyballs sold in the past 3 years; there have been less than<\/span>\u00a0two dozen<\/span><\/a><\/span>\u00a0injuries. Buckyballs have always featured an ingestion warning. [Edit 6\/8\/12: Zen Magnets has now also recieved a CPSC Administrative Complaint. We are the\u00a0<\/span>first company<\/span><\/a><\/span>\u00a0to ever recieve this prior to any record of injury.]<\/span><\/p>\n

    Meanwhile, there will be about 100,000 injuries every year in the United States due to\u00a0<\/span>backyard trampolines<\/span><\/a><\/span>\u00a0which require Emergency Room treatment, and trampolines\u00a0are\u00a0marketed to children. The United States has over\u00a0<\/span>5,000<\/span><\/a><\/span>\u00a0childhood gun related deaths in a year. 30 American children will die from drowning in Buckets every year. And there have been more\u00a0<\/span>skateboard fatalities<\/span><\/a><\/span>\u00a0in 1 year than magnet sphere related injuries in 3.<\/span><\/p>\n

    In comparison, we have sold much less volume than Buckyballs, but magnitude of interest is comparable. If you go on Flickr which is the largest public photo sharing site, you’ll find 16000+ photos tagged with “Buckyballs” and 13000+ photos tagged with “Zen Magnets”. A search on YouTube shows 7150 videos of “Buckyballs”, and 4250 videos for searches of “Zen Magnets”. Despite these comparable gauges of interest, we have had exactly Zero ingestion incidents. By the way, if video views are any indicator of public reach, there are 7 times more views for the first\u00a0<\/span>Zen Magnets video<\/a>, than all 86\u00a0<\/span>CPSC YouTube<\/span><\/a><\/span>\u00a0Videos combined.<\/span><\/p>\n

    Not only is it unusual for the CPSC to target a product with such low risks, it’s unusual for the CPSC to target related companies that have caused no injuries.\u00a0It’s also unusual for:<\/span><\/p>\n